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How Castrol USA Won The Social Media Super Bowl
To be part of real-time conversations on social media, brands must now create memorable fan experiences. Castrol USA did just that during Super Bowl XLVIII.
Read MoreInfographic: Four Lessons from Microsoft’s 1,000-Person Social Deployment
Every company faces challenges when it comes to being social — problems like security, coordination, customer service, etc. But, when you’re a global brand, these challenges can grow to epic proportions. And they will do so quickly.
Read MoreHow Zillow Connected Thousands of Homeowners with President Obama
Since 2008, the U.S. housing market has been volatile. Current and aspiring homeowners across the country need advice. This case study highlights how Zillow, the leading online real estate marketplace, was able to create a citizen-generated discussion with President Obama.
Read MoreHow Castrol USA Won The Social Media Super Bowl
To be part of real-time conversations on social media, brands must now create memorable fan experiences. Castrol USA did just that during Super Bowl XLVIII.
Read MoreHow Castrol USA Won The Social Media Super Bowl
To be part of real-time conversations on social media, brands must now create memorable fan experiences. Castrol USA did just that during Super Bowl XLVIII.
Read More