It’s that time of year again: a new school year is just around the corner! Of course, mega-retailers Target and Walmart have been tweeting about back-to-school topics since early July. But which retailer went bigger with its late summer campaigns? We used Topsy Pro to find out. We charted daily tweet volume over the past…
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As Twitter phenomena go, sharks are pretty serious. @SyFyMovies knew this when it produced Sharknado—and lit up Twitter with hundreds of thousands of tweets in a single night. But @Discovery Channel smelled blood in the water, and Shark Week 2013 took the bigger bite out of the conversation on Twitter. Curious about how your hashtag campaigns stack…
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Backlash to the cover of Rolling Stone’s August issue—which shows suspected Boston Marathon bomber Dzhokhar Tsarnaev looking too much like a rockstar for many readers’ tastes—hit Twitter hard and fast when the issue was released this week. Within hours, Rolling Stone’s Topsy Pro sentiment score plummeted from 79 to 21, and it has stayed there in…
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Coke vs. Pepsi is a classic battle of the brands. Soda fans may argue passionately about which taste they prefer—but our analysis on Topsy Pro shows that Coke fans tweet about the brand nearly twice as much as Pepsi fans. How do your company’s social campaigns stack up against your competitors’ efforts? Topsy Pro can give…
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To stand the test of time, a brand or campaign slogan has to be short and packed with personality—which also makes them great hashtag material. But are some better than others? Nike has been encouraging us to “just do it” for 25 years now, largely in print advertising, and we wanted to see how the…
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