Hashtag campaigns can be an incredibly powerful tool for brands looking to create lasting buzz in the social sphere. But Nike appears to do it best—the company has been behind two of the most successful campaigns in the past two years, and the response to its #makeitcount campaign dwarfed even #livefornow (Pepsi) and #shipmypants (Kmart)….
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As Americans gear up to celebrate Independence Day tomorrow, brand marketers of all stripes are rushing to capitalize on the patriotic mood of the country. But as Robert Passikoff pointed out on Forbes.com this week, successfully leveraging a brand in this way “has always had more to do with believability via emotional brand engagement than…
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As we gear up to kick off the summer travel season, we thought it might be fitting to look into our airline options. Which carrier should we book for a smooth, easy trip? The July issue of Consumer Reports examined the best and worst airlines as determined by a survey of more than 16,000 people…
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Congratulations to the Miami Heat on last week’s victory in the NBA Finals! In the Twitterverse, though, looks like the Spurs won the sentiment battle over the last 30 days.
