When streaming music service Spotify wanted to take their music service on the road, they asked The Brigade to build a digital experience.
Cross-country music tours require an awesome tour bus, so we made Spotify's summer-festival wheels killer. Our goal was to create a memorable and socially engaging experience that introduced concert goers and their Facebook friends to the vast Spotify music library.
Solution
We handled everything for a custom-built, rolling, immersive experience—from the backend architecture, all the way to the social media promotion.
We designed the Boombox app for the Big Green Bus from the ground up, including all the complicated technical aspects and exhaustive backend development and support.
The centerpiece of the Big Green Bus was the interactive music app we built to allow users to play any song in the Spotify library, transforming the bus into a giant, crowd-controlled boombox.
The Big Green Bus is the kind of project we love: a chance to create a unique experience from the ground up.
1. Controller
Users connect, add songs to the bus and share their choices on facebook to receive priority plays. No need to subscribe or download anything.
2. Display
The boombox was displayed on a massive screen on the side of the bus featuring the current track, recently added songs and a dynamic Spotify Instagram feed.
3. Kiosk
Users were prompted with questions like “What’s your favorite road trip song?” where they could search the Spotify library to answer and earn swag.
Spreading the Word
Microsite
We also built the SpotifyOnTour.com microsite and Facebook app and broadened their campaign to include Instagram and Twitter.
Facebook App
Tour Events
A map showed all the stops on the Big Green Bus tour
Tour Videos
Users could watch Spotify session videos made with artists from across the country
Tour Playlists
Users could save and listen to playlists created anywhere on the tour