Involver makes the development tools that create social media apps for some of the world’s largest brands. They brought us on to rethink and redesign their platform from the ground up.
The Goal
Differentiate Involver in a crowded, competitive market by putting the user first.
We started from scratch to re-imagine the most efficient workflow for Involver’s enterprise segment, targeting enterprise customers who expect a sleek, nimble app management solution to keep up with a constantly evolving market.
User Stories. We start with requirements and flow: user stories that meet and exceed end-user needs.
Wireframe Exploration, Alpha. Our first round of wires helps get everyone on the same page before prototyping sessions begin.
Paper Prototyping Sessions. We take wireframes into the real world, with tangible elements product and development teams can touch and talk about in person, ensuring all the bases are covered.
Wireframe Finalization. Our final frames incorporate feedback from all the prototype sessions, adding layers of the human element into use and design.
Visual Design. The interface should never get in the way of the user. Our designs address core needs without drawing attention to how we address core needs.
The Final Product
We knew Involver had the technology chops, including the first social app suite on Facebook and their own proprietary Social-Media Markup Language, SML. What they needed was a fresh design perspective.
We took charge and designed a new interface that helped simplify Involver’s complex, multi-platform social marketing campaign tools.
First-time User Experience
When a user first logs in, the drawer on the bottom opens up and offers a set of simple setup tasks for them to accomplish. Those tasks are designed to get them started and teach them the core language of the platform.
Dashboard
On login, this is the screen that greets you. The dashboard has all the key metrics a user needs and can be customized for different roles.
Publishing
Publishing can happen from anywhere in the app. When a user clicks "compose" the drawer opens and they can write a post that can be published across multiple channels. The advanced mode gives them fine control over all the details.
Monitoring
We implemented an email-like metaphor that quickly gives the user visibility into all the conversations they are interested in.
Result
Involver launched a beautiful and simple way to manage social media and were acquired by Oracle in 2012.