When Jascha Kaykas-Wolff joined Mindjet in 2011, he brought on The Brigade to help reposition them as the leader in ideation and collaboration.
The Goal
Distill their website down to the most simple way to communicate the value of their products. In Jascha’s words, "Make it great. Make it current. Make it shareable. Make conversions better."
Conspi.re Blog
Goal: Establish Thought Leadership
We created a publication-style blog called Conspire, highlighting Mindjet’s thought leadership around collaboration and agile marketing practices. Mindjet CMO, Jascha Kaykas-Wolff, brought on a dedicated team to provide a steady flow of high quality content. Conspire is now a leading source of traffic to Mindjet.com providing thought leadership in the competitive collaboration software market.
Website Redesign
Goal: Clarify the message and increase adoption
We delivered an exceptionally simple vision for their website that focused on one clear message. Turn ideas into action. It all came to life through: a focus on core user stories, crisp visual style and editorial direction. Finally, beautiful product shots and use case videos helped to back it all up.
How it came to life:
User experience design that focuses only on core user stories and goals.
Results
Since launch, traffic has grown along with inbound leads. The site sent a message across the company of their exciting new direction helping attract talent and drive revenue.
19% Increase
in Mindjet trial subscriptions
5% Increase
in mobile page views
35% Decrease
in bounce rates