Worked with Liquid Agency to develop two campaign concepts for pitching new business to Tivo.
Protect the sanctity of the television schedule. Scientists who’ve lost the true path of entertainment want pause to be the new mute. They don’t understand that the viewers don’t have the strength of character to choose their own programming. And to allow them to watch television on their cell phones? Fight the abomination of Tivo!
Everybody has shows they secretly love. Maybe your the guy who bros out with the dudes, but secretly it kills you that your are missing Gossip Girl or Days of Our Lives. Because we know that Tivo users are far more likely to own a smart phone, laptop and embrace similar technologies; Tivo can deliver their content to them across multiple platforms. So never fear, nobody has to know… you can catch up on your guilty pleasures in private.
But what if somebody found out? The thing is… Tivo knows what you’ve been watching. Tivo Tattle is mobile campaign that allows friends to tell on yor for secretly recording 7th heaven or watching Friends reruns instead of going out last night.