Collaboration with Pollinate: Umpqua Bank wanted to build a campaign that flipped savings on its head. What if savings wasn’t about cutting corners? What if instead it was about the things you can do? Welcome to a bank where the subprime never was.
This save hard sight built around three savings, mortgage and personal heros with specific goals. The idea was to use them as examples of what is possible when a community and umpqua get behind savings goals. Visitors community can contribute and Umpqua Bank matches $10 for every $50 you save. Visitors could follow and contribute to savings goals, engage in the heros ups and downs in their blog, discover savings tips, and contribute to discussions in forums.