Freightliners are known for their reliability and efficiency. Their new Cascadia, however, stood out for both its styling and efficiency. While at Pop Art, I worked with them to build a viral campaign site to generate awareness.
To the team at Pop Art and I, the new name sounded like a town. We imagined that Cascadia was a town design by truckers. VisitCascadia.com was a site where visitors could discover the splendor of Cascadia, plan their visit, send friends a postcard, and get a local to ask a boss for a Cascadia.