Good news! Topsy.com now includes sentiment analysis for any search term and a new dashboard interface that gives you a quick snapshot of relevant social metrics such as tweet counts for any term, sentiment score, and mentions over time. Topsy.com provides the first free social analytics tools to offer exact statistics for any query—plus a…
Read more…
Things change fast in social media—often too fast for b-school curricula to keep pace. But several forward-thinking programs have begun incorporating social analytics into classes so newly minted MBAs will have the knowledge and experience they need to make data-driven decisions once they hit the workforce. In an article published today, Bloomberg Businessweek explores new…
Read more…
It was a big day for Twitter the British royal family as the much-anticipated #RoyalBaby made his debut. Based on cumulative activity throughout July, though, about two thirds of Twitter users were expecting a girl. Even in the minutes leading up to the birth announcement, the Twittersphere was still abuzz about a girl: But as…
Read more…
Backlash to the cover of Rolling Stone’s August issue—which shows suspected Boston Marathon bomber Dzhokhar Tsarnaev looking too much like a rockstar for many readers’ tastes—hit Twitter hard and fast when the issue was released this week. Within hours, Rolling Stone’s Topsy Pro sentiment score plummeted from 79 to 21, and it has stayed there in…
Read more…
ESRI showcased Topsy’s geo-based social media analytics technology at the ESRI User Conference in San Diego last week. Because Topsy provides extensive geo-referenced tweet data, ESRI created a mashup that shows tweets about Hurricane Sandy in a timeline. You can view this mashup in the video below or download our whitepaper about this integration. Although…
Read more…
