I’ve used this Quicksilver campaign by Saatchi and Saatchi as an example too many times to count. It continues to remind me of why I love the term “interactive” and feel uncomfortable with “digital.” Interactive is an active word. It implies a push and pull or conversation. Digital is a medium or delivery mechanism. I prefer to start with the story I want to tell and then choose my mediums. Saatchi and Saatchi proved it here that you don’t need a computer to create a memorable interactive experience.