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Data Science for Brands

In the end of 2012 we began a long term engagement with social analytics startup Topsy. The company had a product that was powerful but difficult to use. Over the course of the year we introduced a new color palette and style across the suite of social tools.

Working in collaboration with their development team we rolled out new features including brand dashboards along with a new marketing website for the product.

Topsy funnel website
Topsy Dashboard

Topsy Pro

In the end of 2012 we began a long term engagement with social analytics startup Topsy. The company had a product that was powerful but difficult to use. Over the course of the year we introduced a new color palette and style across the suite of social tools. Working in collaboration with their development team we rolled out new features including brand dashboards along with a new marketing website for the product.

Results:

In December 2013 the $200Mill+ acquisition of Topsy by Apple was announced.

In December 2013 the $200Mill+ acquisition
 of Topsy by Apple was announced.

Techcrunch article on Topsy sale