Case Study
Syapse is on a mission to deliver the best care for every cancer patient through precision medicine.

Our Approach

The Syapse software platform, data sharing network, and industry part­ner­ships enable healthcare providers to bring precision cancer care to every patient who needs it. Following their series C funding led by Ascension Ventures, Syapse partnered with The Brigade to create a new brand archi­tec­ture and website that sets the company up for their next phase of growth.

Our Contributions

  • UI Design
  • Brand Strategy
  • Website UX Design
  • Full Stack Web Development
Process and Concept

Make the complex simple and clear.

We started the project by creating a series of empathy maps that identified what their audience is thinking, hearing, saying and doing. This helped us quickly determine how to communicate with them in ways that make it clear how Syapse can help.

Design

Clear messaging, showing more than telling, and an intuitive user experience was key to updating the website. The end result was tailored for a range of customer audiences including highly technical industry executives, technicians and the average conference attendees.

Results

Syapse proudly rolled out their new website and brand identity along with their new brand platform at the annual national oncology conference.

82%
Increase in weekly traffic
10 X
Increase in whitepaper downloads

“The Brigade helped us create a clean, refined new brand identity and website that is helping to fuel our next phase of growth.”

Bronwyn Barnett
Director of Marketing