Case Study
Our Approach
To demonstrate the power of Spotify’s platform, we created a data-driven experience to tell a compelling story. Spotify’s powerful ad solutions and API capabilities help brands and advertisers innovate by providing insight-driven ways to reach their audiences.
Our Contributions
- UX Design
- UI Design
- Messaging
- Full Stack Web Development
Concept
Deliver a musical out of office message with a playlist and customized message based on what’s trending in that location.
Design
Inspired by travel. Fun to use.
The landing experience presented data stories about how people listen when they travel. Doing so helped educate and inspire the audience around how Spotify’s data can be used to connect with people.
Users would authenticate with Spotify, enter their destination, toggle between work and play. They would then have the opportunity to preview the playlist and create a customized OOO message for their email.
Results
Out of Office launched globally and immediately went viral in the advertising community.
“From idea to execution, The Brigade helped us reach our audience in an authentic and compelling way.”
Press
Spotify Out of Office Featured in:
