Case Study
Introducing the new Ruby
Approach
We set out to bring Ruby’s beautiful new brand to life online, educating users on the core benefits they provide to SMBs and positioning Ruby as the market leader in the virtual receptionist space. While beautifying the front-end we had the opportunity to improve the CMS back end content-editing experience, increasing efficiency and ensuring long-term scalability.
Our Contributions
- UX Design
- UI Design
- Creative Direction
- Full Stack Web Development
Process and Concept
Bringing the new brand to life online
We started with a series of discovery exercises, digging into personas and customer user flows. Moving into a series of design sprints, we worked closely with Ruby and Studio DAD who lead the brand update. Our goal was to realize the brand online and ensure consistency across all marketing efforts, including photo and video production as part of the roll out.