Case Study
Our Approach
We partnered with local transit agencies to create Hop Card, a user-centered, contactless card payment system. From account creation and fare capping, to replacing a lost card, we designed the experience to be easy for all riders. Our work also included designing and development for an institutional platform where employers could manage transit benefits on the new card.
Our Contributions
- User Research
- Product Strategy
- Usability Testing
- Rapid Ideation and Prototyping
- Full Stack Development
- UX Design
- UI Design
- Brand Strategy
Process
Iteration and Inclusion
Following extensive user research, we conducted a paper prototyping phase where we collaboratively created physical prototypes of both web applications. The cross-disciplinary process was inclusive of representatives of The Brigade, three transit agencies (Tri-Met, C-Tran, Streetcar), and several other vendors on the project. This enabled all partners to rapidly develop a vision for and requirements around the work ahead of us. It also allowed us to quickly bring in real world users to test our assumptions and iterate toward wireframes.


Alpha and Beta Testing
Testing Our Assumptions in the Real World
Our work iterated toward final fidelity throughout the main body of the project and during our alpha and beta on the live system. This enabled us to test the system to ensure that it meets and exceeds the accessibility needs of Tri-Met’s diverse ridership.
“The Brigade was the ideal design partner who shared our vision for putting the user experience first.”