Case Study
Portland has a terrific public transit system, but managing passes and tickets was a hassle.

Our Approach

We partnered with local transit agencies to create Hop Card, a user-centered, contactless card payment system. From account creation and fare capping, to replacing a lost card, we designed the experience to be easy for all riders. Our work also included designing and development for an insti­tu­tion­al platform where employers could manage transit benefits on the new card.

Our Contributions

  • User Research
  • Product Strategy
  • Usability Testing
  • Rapid Ideation and Prototyping
  • Full Stack Development
  • UX Design
  • UI Design
  • Brand Strategy

Iteration and Inclusion

Following extensive user research, we conducted a paper prototyping phase where we col­lab­o­ra­tive­ly created physical prototypes of both web appli­ca­tions. The cross-dis­ci­pli­nary process was inclusive of rep­re­sen­ta­tives of The Brigade, three transit agencies (Tri-Met, C-Tran, Streetcar), and several other vendors on the project. This enabled all partners to rapidly develop a vision for and require­ments around the work ahead of us. It also allowed us to quickly bring in real world users to test our assumptions and iterate toward wireframes.

Alpha and Beta Testing

Testing Our Assumptions in the Real World

Our work iterated toward final fidelity throughout the main body of the project and during our alpha and beta on the live system. This enabled us to test the system to ensure that it meets and exceeds the acces­si­bil­i­ty needs of Tri-Met’s diverse ridership.

Design and Development

We delivered an easy-to-use design system and built it for millions of daily secure transactions.

The Brigade was the ideal design partner who shared our vision for putting the user experience first.”

Chris Tucker
Chris Tucker
Director, Revenue Operations at Tri-Met