CASE STUDY
We partnered with Spotify for the launch of music’s greatest catalogue on Christmas eve

Our Approach

To demonstrate the power of Spotify’s platform, we created a data-driven experience to tell a compelling story. Spotify’s powerful ad solutions and API capa­bil­i­ties help brand and advertisers innovate by providing insight-driven ways to reach their audiences. 

Our Contributions

  • UX Design
  • Art Direction
  • Website UX Design
  • Full Stack Web Development
Concept

Digital campaign

Our goal was to create a platform that would enable people all over the world to share a Beatles song with the ones they love. The web app had to perform well within a variety of mobile and desktop envi­ron­ments and have the capability to scale to support millions of Spotify users around the world. We felt a great deal of respon­si­bil­i­ty to deliver an experience on par with the epic creative work The Beatles produced and are excited to see it shared with the world.

Design and Development

This site was designed and developed primarily for mobile where we pushed the boundaries of interaction and UX in a mobile browser across a variety of scenarios including native web browsers within Twitter and Facebook.

The Brigade was the perfect col­lab­o­ra­tive partner for our biggest catalogue launch.”

Richard Frankel
Richard Frankel
Global Creative Director