Mindjet hired The Brigade to create a marketing platform to jumpstart a new phase of growth. To kick off the project we quickly launched Mindjet Conspire, a publication style blog which set the style and tone for the rest of the project. Mindjet CMO, Jascha Kaykas, brought on a full time journalist, Chelsi Nakano, and content leaders, Jess3, to provide a steady flow of high quality content. Conspire is now a leading source of traffic to Mindjet.com providing thought leadership in the competitive collaboration software market.