Weiden and Kennedy and Target pulled together a group of artists to record Christmas songs for their holiday campaign. They called on me to do both user experience and visual design for an iPhone and iPad app that would allow users to discover, listen to and share the music through email, Twitter and Facebook.

Wireframes

Fundamentally, this app is a simple music player with a very short list of songs. At the wireframe stage, we needed to make sure that the app was specked out to work inside of Target’s app platform and that the sharing experience would be flawless. The following example wires show two basic scenarios. In the first, the user lands on the Target master home screen, clicks on a promo, enters the holiday music app, selects and plays a song. In the second, the user clicks on the promo, selects a song, chooses to share on facebook, selects a card style, chooses how to post to facebook, and finally enters their message.

iPhone Design Comps

To bring this app to life, we brought in target colors, wrapping paper textures, ribbons and other holiday flare to really make this app feel like Christmas morning.

iPad Design Comps

Because this app was built with HTML5, CSS and JavaScript, it was fairly simple to have a different layout for the iPad. For this version we blew up the album art and presented them in a nice grid format.